Evolution of the Department of the Interior’s Tagline, Mission, and Priorities

Department of the Interior (DOI) | Report written: June 1, 2020 | In March 2020, the U.S. Department of the Interior (DOI) changed its tagline, highlighted in every DOI webpage (www.doi.gov/) footer, from “Protecting America’s Great Outdoors and Powering Our Future” to “Stewarding Conservation and Powering Our Future.” This represents a trend in the Department’s shifting public image. In 2018, DOI changed the wording of its mission from “…protects and manages…” to “…conserves and manages…,” discarding “protects” after at least 20 years as part of its mission statement. DOI has also shifted its stated priorities in recent years, removing priorities regarding youth engagement, integrated conservation approaches, and climate change, and replacing them with priorities regarding jobs, regulatory reform, protecting the border, fulfilling internal agency goals, and recreation.

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